DANONE ACTIVIA POURING YOGURT
THE BRIEF
In the UK, pouring yoghurt is a relatively new concept but has huge potential as it opens up a number of different uses for yoghurt. Danone asked us to highlight the versatility of this amazing product and showcase some of its many uses on pack so as to encourage consumers to experiment a little more.
OUR APPROACH
Heroing the pour gives us an opportunity to highlight the product texture and focus on the products unique point of difference. We introduced more appetising bespoke food photography to highlight versatility and encourage consumer experimentation.
THE RESULT
Creating strong on pack architecture allowed us to showcase avariety of different product uses across each of the 3 flavours. From curries to cakes, Activia pouring yogurt is the secret ingredient in every kitchen fridge.
What Happened Next
Sales up 24% in Tesco in the first week and maintained 17% increase since launch…
The packaging was finalist in the ‘Best Redesigned Food Brand’ catagory in 2013, and finalist in the World Dairy Innovation Awards under the ‘Best Dairy Packaging’ category in 2014.
