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Campari Negroni

Brand Extensions – Campari Negroni

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When is it ok to do brand extension? Everyone loves a new brand extension, right? Tapping into the resurgence in popularity of the Negroni cocktail, this is exactly what Campari have done. Launching their pre-mixed Negroni, made up of Campari, London dry gin and Vermouth Rosso, it’s everything you need to whip up the perfect Negroni at […]

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