The first questions any consumer would ask is what is it, what does it do and why do I need it?
If those things aren’t clear, the consumer will quickly move onto a brand that they do understand.
Have a look at this example from Curél, it professes to be Japanese skincare, but the overall look and feel is probably more French or Swiss.
This means that it misses out on a great opportunity to introduce something new and innovative to the sector.
It’s also not immediately evident what benefit the product offers and what it’s used for.
Is it for hair? Is it for skin? Or is it for feeding Koi carp in a fish tank?
These are clearly really important things to get across and should be front and centre of every pack.
Your communication should be as clear and unblemished as the skin it treats.
#Packaging, #Marketing, #Branding, #Design
