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Ensure that your pack architecture permits flexibility
Lurpak has expanded its offer into the plant-based arena. This is obviously a new area…
Extend your reach
Here is an interesting predicament. Many suncream brands are positioned and targeted towards summer months….
What is the first thing you notice on these packs?
If I was to say to you what’s the first thing you noticed here, the…
Always use every square inch of pack.
Ensure that you use every square inch of pack. The backing card that incorporates the…
It’s what’s inside that counts
Here’s an interesting example, on how to be transparent with your consumer. This toothpaste pack…
Never let lower cost, mean lower efficacy.
When looking at value-based product lines you need to ensure that the emphasis is on…
It’s how you say it
It’s not what you say often, it’s how you say it. Many brands actually do…
What works on a flat design visual does not always work in 3 dimensions.
Getting orientation correct on cylindrical products is incredibly difficult in store. You’re relying on the…
Never waste real estate
The role of a window on the pack is to show the product off and…
The power of subconscious communication
Here’s an interesting way to look at fragrance naming on personal care products. Is it…
Be clear and honest with the consumer
Here’s a quick test, stare at this pack for four seconds and tell me is…
Is your product relatable and relevant to the consumer?
Making FMCG products that are relatable and relevant to consumers is your brands chief task….
Follow the crowd and disappear into the crowd.
Are you behaving like a product or like a brand? The chances are, if you…
Stripping back price shouldn’t mean stripping back personality
In response to the global cost of living narrative, Amazon are lowering prices on thousands…
T’is the season to be sniffly!
T’is the season to be sniffly. As the temperatures drop, and the daylight hours fade, cold…
Allow budget for illustration
Craft and consideration are hugely important, especially in the Beer category. It communicates authenticity and…
Make it easy for the consumer
To the uninitiated, shopping in Halfords is akin to trying to crack quantum cryptography. Finding…
Paint
As the old adage goes, form follows function. That said, focusing too much on the…
If you’ve got pedigree, be proud about that, show it off!
If your brand is lucky to have pedigree and heritage, it’s always advantageous to show…
Don’t disappear
He is a great example of how if you don’t get your pack architecture and…
It’s not always what you say, but how you say it.
It’s not always what you say, but how you say it. If you’re trying to…
Always give your character a role
It’s not often I’m lost for words, but this pack has been stumped! Introducing characters…
Optimise your layout for the surface you are on
Always optimise your layout to suit the surface that you’re on. One of the major…
Always create your own assets, never borrow another brand’s
Always create your own assets, never borrow another brands. If I were to show you…
Spot the difference
The toothpaste aisle is a confusing old fixture. In order to command more shelf space…
Be the brand that solves the problem rather than accentuates it.
Be the brand that solves the problem rather than accentuates it. When you have a…
Choose your brand personality wisely
Personality is important in branding. Even more important is picking the correct personality for the…
A Lesson in Hierarchy and Clarity
A Lesson in Hierarchy and Clarity I recently came across these immunity drinks and it…
Always appear inviting
For food brands living in the supermarket freezer, there are two things that are of…
What does it cue?
We humans are quite simple things. We love to create patterns and draw comparisons to…
Would reusing be much more efficient?
I couldn’t resit the urge to open up one of those paper wine bottles. I…
The problem with vignettes on aluminium cans
Absolut Vodka and Sprite have teamed up to make a ready drink cocktail. Always great…
Always inspire the consumer
Always try to inspire the consumer. I saw these in a local store recently and…
Never undermine your brand cues
The world of plant-based foods has taken a bit of a pounding over the last…
Be bold and get noticed whatever life brings
If you ever needed a good example of why it pays to be distinct in…
Be authentically authentic
It’s a bit slapdash, but I suppose that’s part of its charm. In a sea…
It’s not what it says on the tin
Here’s a bizarre one that I stumbled across the other day. It’s obviously key for…
Engine
The world of engine oil is a truly bamboozling place. If, as I did yesterday…
Focus on how it makes you feel rather than how it makes you look
The world of hair colouring can surprisingly, be a pretty drab space. For years many…
Say what?
Here’s an interesting pack and I say that for a couple of reasons. Firstly, it’s…
Don’t leave them guessing
Great standount and stripped back messaging always works, right? Take a look at this example…
Always be known for something
Now, at first glance this might this looks like one of those thingies that you…
Build equity, not confusion
What do you see first? Is it the Apple, the background texture or the brand…
Is it just me?
Is it just me? It would appear that the health and safety people have taken…
Always ensure the story it creates matches what the product offers.
Pet food, as I’ve discussed before is a very confusing area. Brands have a very…
Oh go on then….
Packaging aimed at specific occasions has a lot of heavy lifting to do. One of…
Pet food is a curious area.
Pet food is a curious area. Clearly, as humans we are not intended to be…
Size isn’t everything…
Size isn’t everything. Just because something is large on pack doesn’t mean that it will…
An egg, is an egg, is an egg. Isn’t it?
An egg, is an egg, is an egg. Isn’t it? Trying to differentiate one egg…
A robust pack architecture should be just that.
Coke are relaunching the original lemon flavour after being discontinued back in 2006. Interestingly, here…
You can see some of our recent packaging design work here. Or our expanded case studies here.