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What elements are most important?
As I mentioned on my post last week about the Mr Beast jerky, there’s a…
Now you see it, now you don’t
It’s not just competitors you have to deal with on shelf. Sometimes it’s the shelves…
Should the brand colour signal problem or solution?
Should the brand colour signal problem or solution? You’ll be amazed at what consumers take…
How to stand out
Standing out on shelf is never the problem. Standing out in the right way is…
Always weave an engaging story
The success of the chicken wine has been a spring board for a menagerie of…
Never forget how the product will be used
I often get into fairly interesting conversations on here with people about packaging formats. I’m…
All the information, none of the emotion
Sometimes, all the information is there, it’s not presented in an engaging way. Branding is…
Style over substance
Packaging has a job to do. First and foremost, it needs to communicate. This toothbrush…
Consumers need to believe in the are buying
Consumers need to believe in the brand they are buying. They look for signals of…
Taking personal brands into FMCG
It’s very easy to lose track of the bamboozling amount of YouTuber consumer products out…
But what is it?
Something I’ve mentioned before one here is the brands need to explain to the consumer…
Working hard or hardly working?
When you are up against the big players, performance and efficacy are King. Many own…
Show your true colours
Colour is there to provide recognition, interest and depth. Colour creates that beacon on the…
Tell them what you do
If you have a unique offering, it’s up to you to tell the consumer what…
Which is which?
In my post at the beginning of the week I looked at the difficulties consumers…
Cheese and onion or salt and vinegar?
If you’ve ever tried to shop for the correct formula of engine oil, you’ll know…
Always check the SRP
Bahlsen recently had a change from the iconic big logo pack and have moved to…
Meat packaging seems very generic
Meat packaging has long followed a familiar formula. A large window exposes the raw product,…
When an update doesn’t always solve the problems
The Ineos packs have had an update to the back design. Regular readers of my…
Miss the brand story and miss out on a valuable connection
Great brands have a story. Without a story, you behaving more like a private label…
Don’t lose sight of the core fundamentals
Wine in a can is a tricky concept to get your head around. As I…
Why do I need that?
You always need to ask why. Why do I need that? If the packaging design…
What does that say?
Here’s another great example of something I’ve mentioned before. What is the most important part…
Remember to get these 3 thing right
Always remember what type of product you’re selling. Have a look at this pack that…
Little rituals are powerful memory anchors
Some brands are associated with ceremony. The wedge of lime in the top of a…
Stretching the brand
We hear a lot about brand stretch and brands known for one particular sector in…
Never waste space
Never waste space on pack . Launching a brand into a supermarket is incredibly difficult…
What is it?
What is it and what is it for? This is a really important question for…
Always weave an engaging story
The success of the chicken wine has been a spring board for a menagerie of…
All the information, none of the emotion
Sometimes, all the information is there, it’s not presented in an engaging way. Branding is…
Don’t overwhelm the consumer
There is no denying that the Sainsbury’s Taste the Difference range features an amazing lineup…
Taking personal brands into FMCG
It’s very easy to lose track of the bamboozling amount of YouTuber consumer products out…
What to do when the product becomes the packaging
Here’s a sight pretty typical in a lot of supermarkets. These are the pans in…
Don’t hide your key asset
Gift packs have evolved over the years. They used to be only festive chocolate selection…
Clarity is everything
Clarity is everything, especially if you want to introduce something new to consumers. Have a…
Get the competition right
Getting the composition right on pack can be the difference between making sense to the…
Show your true colours
Colour is there to provide recognition, interest and depth. Colour creates that beacon on the…
Always ensure your character has personality
Characters on pack should always be engaging, recognisable and help convey the brand story. A…
Tell them what you do
If you have a unique offering, it’s up to you to tell the consumer what…
Always check the SRP
Bahlsen recently had a change from the iconic big logo pack and have moved to…
Know your place
Confectionery brands are never seen as being something that’s good for your teeth. They come…
When an update doesn’t always solve the problems
The Ineos packs have had an update to the back design. Regular readers of my…
Own the shelf, but not at the risk of navigation
Monolithic approaches to branding may be a great way to own the shelf, but it…
Don’t let your shouting drown out your message
Bright and bold may catch the eye but does your consumer know what it is?…
Don’t dilute your iconic nature
It’s possible to have too many layers on a design. If you have a classic…
Miss the brand story and miss out on a valuable connection
Great brands have a story. Without a story, you behaving more like a private label…
Don’t lose sight of the core fundamentals
Wine in a can is a tricky concept to get your head around. As I…
Why do I need that?
You always need to ask why. Why do I need that? If the packaging design…
The packaging provides clues to how the product works
The packaging provides clues to how the product works. Strong colours cue dynamism, action, effectiveness…
Little rituals are powerful memory anchors
Some brands are associated with ceremony. The wedge of lime in the top of a…
You can see some of our recent packaging design work here. Or our expanded case studies here.