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Extending the canvas
This was quite a surprise to see. In packaging design, we are used to dealing…
All change!
All change. Flora changes more often than the British weather. Literally turn your back from…
A picture says a thousand words.
A picture says a thousand words. If you have a wide portfolio of different tasltes…
Aim to be the only.
Aim to be the only. In theory, it shouldn’t work. It’s recessive on shelf it’s…
Give it some welly!
In the world of big and bold flavours, you have to be big and bold…
Protect the brand assets at all costs!
Protect your assets. I’m seeing the example below quite a lot recently. Brands are challenging…
Challenge the sector norms but always remember to cue the category.
Challenge the sector norms but always remember to use strong category cues. It’s that ingredient…
Personality is key.
Personality is key. As a dad of two teenage boys, I know that the currency…
If you’ve got an brand icon that consumers recognise, use it!
If you’ve got an brand icon that consumers recognise, use it! Around 20 years ago,…
Challenge your consumer, they’ll thank you for it
How to challenge expectations the right way. The choice of packaging format is a great…
It’s all about the colour
If. There are many design projects which don’t have the budget for either food photography…
Make sure the composition is optimised to ensure standout
One of the big advantages of advent calendars is the huge branding space available. It’s…
Use what you have in a creative way.
Use what you have in a creative way. Following on from my post yesterday regards…
Its whats inside that counts
It’s what’s inside that counts? Clearly (no pun intended) it’s important that the consumer knows…
Always add engagement
Well, that’s Halloween out of the way, now onto Christmas! It’s that epitome of a…
Use your pedigree
If your brand is lucky enough to have a pedigree, use it, It’s a great…
It’s what’s inside that counts
Here’s a great example, regards how to be transparent with the consumer. This toothpaste pack…
Stay true to your values.
Stay true to your values. If you are launching a sub-brand or variant, it’s important…
Be consistent
One of the most visually striking sectors for packaging design is often the bottles in…
Keep them interested.
This may be the most boring photo you see all day. There are on average…
Allow budget for illustration
Craft and consideration are hugely important, especially in the Beer category. It communicates authenticity and…
Remember the power of a consistent master brand.
If you have a masterbrand use it. If you have invested time and energy in…
Use the unexpected
Differentiate through use of an unexpected format. Sometimes it’s good to play around with different…
Be different, different is good.
Be different, different is good. Now, I imagine, some of the main reasons that you…
Word overload!
Is word overload on pack becoming the norm in pharma and personal care? Over the…
Spot the difference
It’s very easy to overwhelm consumers at the fixture. If you have lots of information…
Consistency is important, especially with a classic.
Consistency in your communication is incredibly important. This is even more true if you are…
Be the brand that solves the problem rather than accentuates it.
Be the brand that solves the problem rather than accentuates it. When you have a…
T’is the season to be sniffly
T’is the season to be sniffly. As the temperatures drop, and the daylight hours fade, cold…
Choose your colours wisely
If the pack looks bland and washed out, then so to the benefits. Yellow on…
Always build appetite appeal
I’m quite partial to a crumpet. There is something really warm and homely about it….
Use your assets
Your assets have an important role to play. Ok, it’s not got the kudos of…
Stretching the brand
Many of the supermarkets are now creating mini brands in order to hold their product…
Consumers do not buy buy features, they only buy benefits.
Your brand cannot rely on authenticity alone. In a supermarket world of ‘own-brand value’ where…
What is it called?
A memorable brand name is absolute gold dust. It’s what people use to ask for…
Consistency and repetition is key.
A client recently wanted to know why they needed a brand guidelines document, so I…
Alcohol, but not as you know it
There seems to be a little bit of a buzz around ketones at the moment….
It’s the wrong way round!
It’s the wrong way round! We’ve had a few projects recently where we have questioned…
Expanding your brand assets (and also your mind)!
Escher, was famed for his ‘mindbendingly’, bizarre 3-D puzzle illustrations that made no sense. Interestingly,…
Say it loud!
Brands situated at the impulse fixture, by the tills have a lot of hard work…
Is your on pack promotion taking over the pack?
Summer often sees an increase in the amount of on-pack promotions. One theme I’ve noticed…
Is your on pack promotion taking over the pack?
Summer often sees an increase in the amount of on-pack promotions. One theme I’ve noticed…
You can’t rely on bright colour alone for shelf stand out.
You can’t rely on bright colour alone for shelf stand out. I’ve had a couple…
An obsession with beauty
Beauty drinks are a huge trend in Thailand. Functional drinks with added vitamins, collagen or…
A fascinating innovation from the world of confectionery.
Here is a fascinating innovation from the world of confectionery. As any parent will know,…
Familiarity and a taste from back home.
For me, one of the most exciting things about going to far-flung places is sampling…
Somethings aren’t always as they seem
Using formats borrowed from other sectors for food packaging adds intrigue and can sometimes solve…
Always inspire the consumer
Always try to challenge and inspire the consumer. I saw these in store recently and…
Regulators need to ‘ketchup’.
What did you say it was again? I often think a dollop of common sense…
Let your personality shine through
Ask any kid who Mr. Beast is, and they will immediately start spouting stories about…
You can see some of our recent packaging design work here. Or our expanded case studies here.