All that glitters isn’t necessarily gold!
Managing print on shimmering holographic substrates can be tricky. It needs to be approached in a different way as the background can tend to take over from the foreground.
Have a look at this option from Colgate. Whilst the holographic foil may add quality credentials, it can overpower the most important bits of messaging.
This isn’t helped if the comms on the pack is all the same size and competing for attention!
Treat every canvas individually. What may work on white cartonboard may need to be approached very differently on surfaces that shimmer in the supermarket lighting.
#Branding, #Design, #Marketing, #Packaging
