It’s not often I’m lost for words, but this pack has been stumped!
Introducing characters onto packaging is a great way to create either strong visual shortcut to the brand or talk about the individual attributes or flavour of the product inside.
If however, you opt for the cross between a Power Ranger and a boy band alongside a ‘grown-up’ pack design, it’s probably fair to say it plays neither of these roles.
I can’t quite fathom if this is meant to be serious or tongue in cheek, but it certainly grabbed my attention!
#BrandDesign, #PackagingDesign, #Packaging, #Marketing
