Slice Design was briefed to create a brand identity and packaging design for the full range of cleaning products. The objective of the project was to prepare the brand for retail in Canada and USA and also for international expansion. Our brief was to create packaging designs that reflects the all-natural and environmental friendly attributes of the brand and also position it as a premium product.
Environmentally friendly products tend to be perceived as less efficacious compared to the chemical based competitors. AspenClean is different however. In our designs we wanted to re-enforce the environmentally friendly attributes by introducing a sweep of leaves around the brand logo to highlight its ease of use and efficacy all around the home.
We have designed the full range AspenClean products to reflect the product attributes of ’natural’ and ’safe.’ The delicate natural colour ways were selected to follow the category which also helps the consumer through the range. As well as designing the packaging we were also involved in designing the style of the website, www.aspenclean.com, the staff uniforms and the fleet of cars.
“It has been an amazing experience. Although we have been in business for more than 10 years, it was our first time working with a professional branding agency. It took us a while to make a decision, but both, the process and the results were well worth it. Slice’s branding managed to communicate the strength and effectiveness, without compromising the green, environmental, aspect of AspenClean. We would highly recommend Slice for anyone looking to create or refresh their brand personality, and looking forward to working with them on future projects.”
Alicia Sokolowski – President & Co-CEO – Aspen Clean