New Year, a new start and it’s time for brands to take a common sense approach with lots of their packaging solutions.
It’s especially important to put an end to greenwashing with the packaging as consumers to be frank, are rightly getting fed up of it!
Those of you familiar with my posts will know my opinion on bottled water so it’s no surprise the example below is a bit of a red rag to a bull!
Bottling or canning water in my opinion is possibly the biggest con to a consumer. This tends to get amplified when this prepackaged naturalness is encased in plastic film lined card boxes with a plastic closure to boot!
Hopefully 2025 is the year that consumers finally push back and say no more to this sort of greenwashing! Bring on the common sense!
#Marketing, #Design, #Packaging, #Sustainability
