THE BRIEF

Carr’s has a wonderful rich history. United Biscuits asked us to update the packaging to make it more relevant for its loyal consumer base. We added an element of sophistication and pedigree to make Carr’s savoury crackers the essential at every dinner party

OUR APPROACH…

We created 3 distinct platforms Environment, Ingredient and Formality, from which to explore design routes

THE RESULT

Carr’s is a brand rich in history and premium values. By introducing a more natural rustic product shot, a darker and more evocative colour set and a beautiful mix of luxurious varnishes, we were able to add real value to this pack so that it captured the typical usage occasion