Are you behaving like a product or like a brand?
The chances are, if you look like everything else that’s out there you’re following the category cues of a product rather than building in differentiation and an engaging consumer story.
Take these three examples situated on a shelf next to one another.
They’re in the same packaging format. They follow the same packaging architecture and they utilise pretty much the same style and content in their photography.
So why would I choose one of the other?
And here’s the big challenge, how would you remember as a consumer which one you bought last time?
Create an emotional connection and win the consumer. Follow the crowd and disappear into the crowd.
#Packaging, #Marketing, #Branding, #Design
