You can almost hear the thud as peoples jaws drop in supermarkets at the price of cooking oil at the moment.
Why are we paying so much for what is a hum-drum utilitarian product?
It makes little sense for most products in this sector, but if you have a very unique proposition, it makes sense to differentiate yourselves and position the product in a more premium way to justify the price point.
Have a look at this example that I came across in a South Korean supermarket. This is a probiotic cooking oil that borrows more from the premium spirit category than it does from its more utilitarian counterparts.
#Branding, #Design, #Marketing, #Packaging
