Foster Clark has been associated with quality since its conception in 1889. However it had not had a brand refresh since the 60s and was beginning to look dated against an ever-changing range of competition.
We re-positioned Foster Clark as the ‘Taste of Home’ and developed a brand that conjures up happy memories of family and home time. The design is warm, homely and emphasises the heritage of the brand. Increased appetite appeal was added to the products with fresh imagery and vibrant colours.
We were challenged with developing a unique positioning for the Foster Clark brand. Our brief was to create a design that would stand out in a busy market. It was also key we united the range and showcase a range of products which have been store cupboard classics in homes across the world for over 100 years.
The final pack design was rolled out across over 100 SKUs. Foster Clark have successfully relaunched their Drinks range with fantastic feedback from consumers across the Middle East and Africa. The brand positioning is now set to be rolled out across all POS and online material.