Gazebo Fine Foods – Branding and packaging design.
The Brief.
Gazebo Fine Foods have specialised in authentic Indian street food for over 35 years. They were looking to expand their range of snacks and meal packaging into other world food offerings and elevate the range into a more premium offering.
The existing offering lacked differentiation across the different meal solutions with consumers and retailers confused about authenticity, quality credentials and the different price points of offerings.
Branding / Packaging Design /
The Strategy.
Some world foods can seem a little bland and lacklustre. Street food is not just about the eating, it’s about the hustle, bustle and vibrancy of the contemporary urban street market.
Gazebo brings authenticity and only the best quality, street food delicacies from around the world!
Add some colour to your life!
The Big Idea.
Gazebo pride themselves on authenticity and creation of delicious meals in small batches. We wanted to make the consumer feel as though they had been transported to a bazaar in a country far away and bombard them with all of the sights, smells and culture they had to offer.
Peeled-off posters, paint spray and graffiti Capture the modern urban environment and evoke the different layers of culinary expertise, discovery of flavours and decades of experience that go into creating the most authentic street food.
The Result.
The new range has exceeded expectations and is fast-tracked for launches on the high street and in travel retail! Initially this will be with three samosas and is soon to be followed by many more products.
What The Client Said.
“We are delighted with the packaging designs created by Slice. We feel they encapsulate our vision, our values and the quality of our products. The designs are bright, appealing and modern but yet incorporate our heritage and the traditions behind our brand. We are excited to roll the products out to the market over the coming months and see the impact of this new look and feel.”
Sarah Hardy – Sales & Marketing, Gazebo
