The new Duo editions are an expansion of the current Activia Intensely Creamy range; a more indulgent offering for yogurt lovers and packed full with exciting fruit combinations!
Following flavour trials at Danone, it was clear that consumers demanded more unique and exciting taste experiences. Under the name ‘Duo editions’ we were asked to utillise all of the current Intensely Creamy brand equities whilst communicating that this was a NEW offering.
We explored a variety of concepts that focused on strong flavour cues, pure indulgence and showcased the combination of two fruit flavours in a unique and ownable way…
Whilst keeping in tune with the current Activia Intensely Creamy range, we brought to life these delicous fruit combinations – successfully revamping the portfolio with 3 new editions!