Cocktails are the alcoholic drink often associated with the swanky city bar but trends have shown a change in lifestyle, with many consumers choosing to save the cash and enjoy drinks at home. We were approached to create not only the packaging, but the brand strategy, positioning and identity for a new & exciting business venture offering young urban professionals high quality cocktails in a freezable-pouch form…
Inspired by trendy city bars, legendary cocktail recipes, and the vibrant nightlife of über cool Scandinavian ice-bars, we explored a spectrum of concepts that all focused on capturing consumers who demanded authenticity, iconic recipes and the convenience of a frozen cocktail beverage.
Using a combination of spot varnishes to highlight an icy texture on pack, and iconic illustration to celebrate well-loved cocktail recipes, we launched KÖLD into the market guaranteeing cocktail lovers a perfectly refreshing cocktail every time.
Simply freeze, squeeze & enjoy!
WHAT THEY SAID…
“When I first approached Slice I had an idea to create a frozen cocktail brand and not much else, so the challenge for Alan and the team was to essentially create an entire brand – from the market positioning and overall identity, to the naming, logo and packaging design – not a small task to say the least, but one which they delivered perfectly! As well as producing great results, I found working with Slice to be very enjoyable as they combined their professional and thorough approach with great enthusiasm, passion and simplicity throughout the project.”