The role of a window on the pack is to show the product off and entice the consumer. The role of the label is to showcase the brand.
Where you have a large window as you can see in this or any jar it is a pretty pointless exercise replicating the product on the label part.
This is for 3 main reasons, firstly and importantly, you’re reducing the amount of brand storytelling area.
Secondly the product is always going to look very different in reality to the visual, leading to confusion and mistrust.
Thirdly, you’re reducing impact on shelf because part of the label that you should reserve for communication disappears into the background product.
Unless you’re going to do something different with the image, such as show the product as a place setting, never waste real estate that you could be using for storytelling and creating impact.
#BrandDesign, #PackagingDesign, #Packaging, #Marketing
