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Campari Negroni

Brand Extensions – Campari Negroni

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When is it ok to do brand extension? Everyone loves a new brand extension, right? Tapping into the resurgence in popularity of the Negroni cocktail, this is exactly what Campari have done. Launching their pre-mixed Negroni, made up of Campari, London dry gin and Vermouth Rosso, it’s everything you need to whip up the perfect Negroni at […]

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PACKAGING DEMANDS WHEN WORKING WITH ‘BIG SUPERMARKETS’

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So you’ve created a brand and packaging design that you’re proud of. You’ve managed to gain a few listings in smaller retail outlets and slowly gaining traction and coverage within the industry. The next natural step is to expand your sales into the large retail outlets and multiples. However, certain unique challenges come along with […]

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