Here’s an interesting way to look at fragrance naming on personal care products.
Is it real or is it made up? I don’t suppose it matters really as it’s a perfect example of how to tap into creating a desire, by appealing to how a product makes you feel rather than what it smells like.
The smell of a tube of freshly popped tennis balls as always had appeal for your hardened tennis player.
This unique naming strategy captures that moment of freshness when new balls are popped out of the tube.
It’s a fantastic way to subconsciously link a smell to a key benefit of newness and readiness!
Appeal to your consumers through storytelling they can relate to and you can unlock powerful emotion that resonates.
#BrandDesign, #PackagingDesign, #Packaging, #Marketing
