THE BRIEF

Targeting the ever-busy consumer who still wants to enjoy a delicious home baked cupcake on any occasion, Stork approached us to design new Ready to Bake cupcake mixes. It was important that the design clearly communicated the simplicity, ease and convenience of the new mixes to excite those with a sweet tooth.

OUR APPROACH

Stork is a trusted home baking brand with over 90 years of heritage, we wanted to retain this on pack and highlight the fun and ease of use

THE RESULT

“Slice were brilliant to work with throughout the whole process. They delivered an excellent customer service, working quickly and efficiently to deliver high quality designs that were extremely accurate in their representation of the product.”

Stork’s Assistant Brand Manager, Madeleine Boulton