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THE BRIEF

VIRUSEND™ is a breakthrough spray technology, designed to protect individuals form the ever-present threat of Coronavirus. Developed in conjunction with the British Army, VIRUSEND™ combines military expertise and a scientifically advanced formulation to support key workers, businesses and the public on the front line of this pandemic.

The new multi surface disinfectant spray is the world’s first and only disinfectant available to consumers that proven to kill the human strain, SARS-CoV-2 Coronavirus to the BSEN:16777 standard.

Slice design were briefed to create the brand identity, packaging, communication strategy and e-commerce website.

Our Approach

Based on the insight that consumers are scared to touch objects or interact with people and are keen to return to some sort of normality, we rooted the brand in the spirit of “To the rescue!” VIRUSEND™ is the secret weapon on the front line war against Coronavirus. A partnership of military grade innovation and advanced 360 degree spray technology. Whatever it takes, count of VIRUSEND™. We’ve got this!

The Result

Combating Coronavirus commands expertise and a trusted pedigree. The designed borrows strong military credentials in order to highlight efficacy. Impactful chevrons and functional typography highlight next generation virus elimination. The ‘A-Team’ of cleaning sprays!

The spray’s unique, tested formula is proven to kill Coronavirus in just 1 minute and it was important this information was easily accessible on pack. As VIRSUEND™ is the world’s first and only disinfectant available to consumers that proven to kill the human strain, SARS-CoV-2 Coronavirus, this key differentiator is placed in an icon on pack as a stamp of authority.

The central communication strategy is based about partnerships to reinforce trust and confidence with the consumer. VIRUSEND™ has combined the military expertise of the British Army with Pritchard Spray Technologies to create this breakthrough product.

What They Said…

“Slices experience in the category has really shone through. They have provided a thoroughly differentiated piece of branding and packaging design that has not only branded a product, but also branded the technology of anyway spray.
This has provided an opportunity to utilise this technology across other products and other brands. I would not hesitate in recommending them.”

Michael Pritchard, CEO, Pritchard Spray Technologies

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