If I was to say to you what’s the first thing you noticed here, the chances are that you’re not going to say the brand logo.
The fact is with an increasing amount of copycat brands commanding much more importantance in store, the big brands can’t rely solely on a colour in order to signal their presence to a consumer.
Think of your brand logo as the face of your brand, it’s that instantly recognisable set of components that helped differentiate you from those trying to be you.
Where space permits, dial it up and get noticed.
#BrandDesign, #PackagingDesign, #Packaging, #Marketing
