A question for you. What is it that first stands out on this SRP?
Is it the brand logo? Is it plant based? Is it the colour or possibly the product descriptor?
Possibly none of the above, in fact it’s safe to say that it’s incredibly confusing as to what lies within!
The pack design and the SRP should work in synergy. They should work as a coherent design system that allows immediate recognition and instant decoding by the consumer.
Cover over the brand logo on the pack and the system is clearly not optimised.
Care should always be taken to ensure that a robust design system is created that allows all of these components to work together. That’s what builds recognition and stronger brand recall.
#Branding, #Design, #Marketing, #Packaging
