Making sure that your information is accessible on pack is incredibly important and can make the difference between somebody making a purchase or moving onto the competition..
It’s fairly safe to say that most owners of budgerigars are in their advanced years so ensuring that all the important information is front, centre and easy to access should be high on the to-do list for any brand occupying this space.
The copy on this pack feels way too small to access easily. The most ironic feature being next to the Vitamin a segment it states for good eyesight!
Always know your core customer and design the pack to meet their immediate needs
#Marketing, #Design, #Packaging, #BrandDesign
