What We Do

As well as our core packaging design offer, we also create sonic branding for consumer products and services. This creates instant recall to make your product unforgettable.

What is Sonic Branding?

Sonic branding, also known as audio branding, is the strategic use of sound to express and reinforce brand identity. From Netflix’s unmistakable “ta-dum” to the Intel chime or the “beep-bop-beep-beep-bop” of the F1 notification (that’s the best I could manage), these aren’t just sounds. Instead, they are instantly recognisable memory anchors, emotional triggers, and trust builders.

When done well, sonic branding becomes as recognisable as a logo or tagline. It’s about creating an identity your audience can hear and feel. This is effective even when your design system and brand logo aren’t present.

Why does your brand need a sonic identity?

Today’s media landscape is increasingly audio-driven. From podcasts and audiobooks to TikTok and app notifications, sound has become a dominant force. It is significant in how people consume content and connect with brands.

Here’s what makes sonic branding so effective:

• Speed of recognition: Sound is processed faster than visuals, helping your brand become instantly recognisable.
• Emotional depth: Music and the human voice can evoke powerful emotions. Everyone recognises the Jaws theme! Quick recall is essential for building loyalty and trust.
• Cross-platform consistency: Whether it’s a podcast intro or a TikTok clip, your sonic identity unifies your brand across formats. This remains true even when you can’t see it.
• Future-proofing: As voice search and audio-first experiences grow, brands that don’t sound like anything risk being forgotten.

If your brand has a visual identity, a tone of voice, and a strategy for video… but no sound? You’re missing a huge part of the puzzle. It’s time to give your brand a voice.

Our work

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The Psychology of Sound

Sound has always been a shortcut for recognition. Think of the clatter of horse hooves, the ring of a church bell, or the buzzing of a wasp. Your brain knows what these mean before you consciously think about it.

It’s the same in marketing. A distinct sound can tell your audience who you are, your values and what you stand for in miliseconds.

Research recently showed that nearly three quarters of Europeans recognise the Nokia ringtone and associate it directly with the brand. Amazing, eh? That’s the power of a well-designed sonic identity that makes the brand pop straight into the head of the consumer.

Dont just take our word for it…

Sonic identity and branding, significantly improves brand recall by creating unique, memorable auditory signposts that consumers associate with a particular brand. Research by Spotify, shows that audio ads with sonic branding can drive 24% higher recall than display ads and double the purchase intent.

Sonic logos and jingles that vocalise the brand name increase recall rates substantially (up to 59%), compared to those without the name (29%). Brands with music that fits their identity are 96% more likely to be recalled. Furthermore, consumers are 24% more likely to buy a product associated with a recalled and liked sound.

Pretty amazing stats, eh?

Conclusion

Visual branding will always be important. However, in a world where people are listening just as much as they’re looking, your brand needs to sound as good as it looks.

Using these audio logos, the best marketers understand that audio is no longer optional. Instead, it’s a core part of storytelling and brand recall.

Key Points:

• Sound drives faster recognition than visuals.
• Audio builds emotional connection and trust.
• A sonic identity creates consistency across content platforms.
• Audio-first platforms are on the rise and brands need to be ready.
• Distinctive sound cues improve recall and help your brand stand out.