Always ensure that your packaging matches your brand personality.
I was introduced to this brand by my youngest son. It’s another one of those YouTube influencers bringing a product to market. The difference here from some of its recent counterparts is its complete lack of presence.
This is quite odd considering influencers are all about putting themselves out there and showcasing their talents!
Rodd’s is an iced coffee brand in a small plastic black bottle and as you can see from the image it is incredibly recessive when positioned next to some of its contemporary’s.
There are a couple of reasons for this….
Black is never a good colour as it disappears into the background on shelf.
As the bottle has quite a small canvas much of the on-pack information seems to be spread around the cylindrical surface, so creating no real hierarchy of information.
Small packs like this need a beacon, something to catch the eye and draw you in. It would also help having a recognisable front of pack in order to maintain consistency in both appearance and how it is placed on shelf.
If you’re launching something you see as different, make sure the brand and tone of voice capture that uniqueness, and if you are known for your personality, make sure your product doesn’t lack it.
#Marketing, #Design, #Branding, #Packaging
