Never waste space on pack .
Launching a brand into a supermarket is incredibly difficult process. Once you are in there, you have to do everything in your power to get the consumer to see you and understand you.
It’s an opportunity to tell the consumer a story and explain why your product best matches their needs.
This space is a premium so why waste it? Have a look at this pack from Toilet Duck. Is often difficult to see the area behind a blister pack, it can often be very difficult canvass to work with. That said, bold statements, colour, texture and punchy iconography is perfect for these awkward areas so that the pack visible from a distance.
Leaving that real estate blank makes the pack look unfinished and misses out on a golden opportunity to talk to your consumer.
You’ve paid for the space, never waste it.
#Marketing, #Design, #Branding, #Packaging
