I often get into fairly interesting conversations on here with people about packaging formats.
I’m all for doing something different but it has to be functional and practical. Form should always follow function as I mentioned before.
Now before people jump in and say yes, but it’s very different so It will stand out. You have to remember some of the functions and fundamentals of Packaging design.
The Packaging needs to help with the overall delivery of the format and if this format challenges the norm then other aspects such as the graphic needs to help easily explain what the product is, and the chosen format needs to be up to the challenge of delivery of the product
That neatly brings me onto this example of a foaming body wash.
The product uses a structure more akin to squirty cream. Imagine how tricky, and slippy the pack is to use in the shower! Most shower creams and shower gels are designed specifically for one-handed operation. This requires not just the addition of another hand, but the addition of a soux chef to operate.
So where the format fails the Graphics need to do a lot of of the heavy lifting. However, because they have taken a stripped back and on trend approach, they lack all of the personality and all of the traditional cues to help support what the product is.
Be different by all means, but don’t forget what the product is and how it’s used
#Marketing, #Design, #BrandDesign, #Packaging
