It’s not just competitors you have to deal with on shelf. Sometimes it’s the shelves themselves.
Fussy is a great product. But it isn’t the loudest. That combined with small canvases means it’s often overlooked by consumers or hidden by the fixtures and fittings.
It’s always worth looking at your product in its competitive environment and designing with that in mind.
#Marketing, #Design, #BrandDesign, #Packaging
