Silver can be a tricky colour to manage under supermarket lighting.
What looks fantastic for a product on a design visual may not work as efficiently in store.
It can often result in products completely blanking out and disappearing on shelf
This is accentuated if the metallic substrate is curved as it picks up every reflection and every detail from those products around it rather than showcasing its own
Any copy, iconography or communication on this substrate becomes almost impossible to read.
Adding a tint of white or matt varnishes to the substrate often helps to minimise this while still keeping a metallic finish.
#Marketing, #Design, #BrandDesign, #Packaging
