Should the brand colour signal problem or solution?
You’ll be amazed at what consumers take in subconsciously.
Whilst red can provide a great beacon on-shelf, it’s not possibly the best colour to use for a product that aims to soothe and cure an itchy scalp.
Always cue the benefit. When consumers scan packs they decode the emotion before reading the words. Great brands in this space solve the problem rather than remind the consumer of it.
#Marketing, #Design, #BrandDesign, #Packaging
