If you cast the glance at this pack on shelf, you’d be hard-pressed to know Which brand it was and what the product offering was.
The packaging doesn’t use any distinctive brand assets, the logo is executed at a similar size other components and the type and communication is difficult to discern on a busy supermarket shelf.
Is strange to think that the biggest name in energy drinks doesn’t use its distinctive checkboard asset on it multitude of different flavour offerings.
There was a time when it was the only energy drink in the market but there are so many competitors now, that establishing a set of assets that you use consistently across the range is almost a must.
Never be complacent, never assume that consumers are going to seek you out. Consumers are like magpies, we like shiny new things. We like intrigue and we like adventure.
Disappear into the background in the background support you may stay.
#Marketing, #Design, #Sustainability, #Packaging
