Always encourage, inspire and inform the consumer.
Now, I’m not the best baker in the world, so when recently looking for a particular type of pastry, after being inspired by a ‘one-pan-mid-week-wonder’ (Jamie Olivers words not mine!) It was a bit of a mission to try and find the right one.
Little did I know that there are five basic types of pastry dough: shortcrust pastry, filo pastry, choux pastry, flaky pastry, and puff pastry (I really should have listened to Mr Oliver a little more closely!)
So, it was really handy to see these example shots on a Jus Rol pastry pack.
These are a fantastic way of showing the versatility and destination dishes for consumers that may not be familiar with them.
Show consumers that you understand their needs and can ‘be the on hand expert you can trust’ and you will have a customer for life!
#BrandDesign, #PackagingDesign, #Packaging, #Marketing