With a portfolio of over 250 products and a global presence in over 200 countries, Aquafresh is our biggest branding project to date. Working with the global strategy team, we were responsible for creating and managing the Aquafresh brand/pack identity for over 6 years and driving through 2 positioning relaunches. Not bad for a 6-strong team based in SW London!


We became oral care obsessives! We first created the execution for ‘Sensationally Clean’ followed by the more efficacious positioning of ‘Amazing Science’, using proven claims to force consumer reassessment.


All of this was then executed across a huge range of packaging formats and printing techniques – from tubes to brushes, flexo to offset letterpress, talking to mums & kids the world over. 


“Slice set themselves apart from their competition by not only understanding our brand, but also their ability to understand and work with our organisational culture. This is was crucial to consistent presentation of the brand across multiple markets around the world. We see Slice as part of our extended global brand team, yet with that extra edge that only a handful of top agencies can bring.”

JG Innovation and Strategy Director, GSK

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