Barbie, the whole world has gone pink

Am I missing something with the Barbie film?

I’m still trying to work out if people are serious about this film or being ironic.

The last time I remember people being this enthused about something which is blatantly so cheesy was Gangnam Style. Obviously, that craze has not stood the test of time too well, so I wonder if the same will apply to the film?

Maybe every so often we need this sort of cheese to bring everyone together under the mantra of ‘don’t take life too seriously’?

#BrandDesign, #Advertising, #Marketing

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