Bayer Elevit – Branding and packaging design.
The Brief.
Elevit was launched over 30 years ago as a prenatal multi-vitamin product for women for all stages of pregnancy. The product is marketed in more than 65 countries worldwide and its expertise in healthy baby development makes it the global No. 1 prenatal multi-vitamin product.
We were asked to rework the existing brand design and create a robust design system across the entire portfolio that would allow the expansion into other areas and sub-brands
Brand Logo / Packaging Design /
The Big Idea.
There is an unbreakable bond between parent and child. We re-crafted the heart to represent this close nurturing relationship and create a beacon on shelf to unite all products within the range.
The Result.
As part of our global redesign for Elevit, our packaging design improves consumer navigation by segmenting the products into staging.
Our packaging design communicates the unbreakable bond between mother and child the upgraded the visual assets to express the brands’s premium and high quality character. Following the redesign we have created Elevit brand guidelines, key visuals, POS, NPD, naming, as well as working with local markets across the world for the global roll out.
What The Client Said.
“Truly professional and reliable company. We were very satisfied and amazed with how quick and accurate they confirmed what we wanted on our design with precise communication.”
Asako Arai – Brand Manager Elevit Japan
“Thanks a lot for sharing the amazing work you have done. We liked them so much the wave looks perfect – thanks for the great job, effort and support along the journey!”
Anna-Maria Daum – Global Brand Manager Elevit
