Always be confident with the branding, even with more premium offerings.
Confidence communicates to the consumer that you know what you’re doing and that they are going to be happywith their choice.
Be recessive and the overall look tends to feel somewhat apologetic
Have a look at this example from ‘oop norf’ purveyors of fabulous food, Booths. There is no denying these are quality products but to a new consumer the design says anything but.
The logo is incredibly recessive with the background almost taking over the full pack. Interestingly, the dishes are tilted so that you see them from the side hiding much of the yummy produce.
Also, and this is a bit of a psychological trick for consumer, you should always make the food look like it’s been placed in front of them on a table rather than the side profile. Otherwise it’s going to appear like you sat at the table on a very small chair looking longingly at the side of the plate!
If your product is great then present it confidently and your consumer will be reassured.
#Branding, #Design, #Marketing, #Packaging
