Billa Foods – Branding and packaging design.

The Brief.

Following on from our packaging design for Billa Pasta, we were asked to extend the range into an ‘authentically Italian’ tomato paste. Our brief was to create a design that inspired consumers who were not always the most adventurous in the kitchen, to cook from scratch. 

Branding / Packaging Design /

sketching at slice packaging design agency
Billa pasta - Slice Design branding and packaging design

Our Approach.

Based on a creative positioning of ‘The Home Of Great Ingredients’, we created pack design for Billa that hero’s the sumptuous tomatoes that Billa source from Italian farms. It was imperative the new tomato paste retained the family feel of Billa’s Pasta range whilst having its own personality.

The Result.

Our new packaging design for Billa tomato paste celebrates the taste of authentic Italian home cooking using rich colours and watercolour illustration to evoke provenance. Billa, the home of great ingredients!

What The Client Said.

“The day we recieved the first proposal from Slice, we knew for sure, that we would be getting exceptional work. As expected, throughout every stage of design development we were not only satisfied, but also stunned to see such remarkable work delivered to us on time and with a lot of understanding and patience. Since the launch of Billa Pasta, we have recieved many compliments on the design and appeal of the packaging. Three months later, Billa Pasta is now sold in 5 African markets with more still to ”

A.A.H, CEO, Empire Trade & Investment

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