THE BRIEF

Gima UK is one of the leading suppliers of ethnic products in the UK. They import and distribute Eastern European and Mediterranean products and distribute to local food stores. Bodrum is one of the many brands Gima imports.

The Bodrum range includes olive oils, dried fruits, Turkish delights, pickles, nuts, grains and pulses.

We were approached to help re-position and re-design the full range of Bodrum packaging to help increase purchase and encourage listings in mainstream multiples. The objective was to position Bodrum as the premium choice and to clearly differentiate the packaging on shelf from competition.

OUR APPROACH

We rooted the Bodrum brand in the spirit of Time Well Spent – “We understand the importance of family meal times and that cooking for family is an expression of your love for them. Cherish the time spent together!”

THE RESULT

Our designs positions the Bodrum brand and the product central on the family dining table. The kitchen table brings families together, to talk, laugh and share stories.

The table is also where home cooking is lovingly prepared, with time and skill invested to produce delicious meals for family and friends.

WHAT THEY SAID…

“They look awesome!”

Can Ozcan, Head of Marketing, Bodrum

You can see some of our work here and more of our expanded credentials on Behance.