We were asked to be part of the team challenged with repositioning this well loved chocolate bar which had been relying a little too much on its nostalgic hayday! As part of this repositioning, we were asked to look at NPD …

The Result

With strong reference to the brand equities of Wispa, and to capitalise on a playful and social experience, this new design utilises narrative to communicate a more cheeky tone of voice. The result? Lotsa chunks of itsy Bista Wispa, an amazingly delicious blend of chocolate and air. A quirky appetising illustration makes Bitsa Wispa even more appealing, and by stacking and putting them in the spotlight, we were able to highlight the irreverent nature of an informal sharing occasion. Because, after all, sharing chocolate should be fun!

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