Cadbury – Branding and packaging design.
The brief.
As part of a need to update their packaging communication, Cadbury asked Slice to update some of their well loved countline classics.
We brought classic chocolate bars such as Freddo, Picnic, Time Out, and Starbar bang up to date by increasing shelf standout and appetite appeal.
Branding / Packaging Design / Character Creation
What they said.
“Working with Slice on the re-design of Fudge, Chomp, Curly Wurly, Freddo and Treatsize ranges has been an absolute pleasure – not only was the work spot on, but the whole process was not only painless, but really enjoyable! I’m so delighted with the output, I’m showing it to anyone and everyone who passes my desk.”.
Ross Farquhar, Brand Manager, Cadbury’s