We were asked to bring the iconic tuck shop favourites up to date and relevant for a new audience. The packaging design needed to be instantly visible on an increasingly busy fixture.

Our Approach

We simplified the brand logo’s on pack to increase impact and convey the individual brand personalities for Fudge, Curlywurly, Freddo and Chomp. A nod to the past but utilising more contemporay letterforms using influence from Kids TV stations.

The Result

Big and bold with the promise of a tasty treat! The packaging design showcased the rich Cadbury heritage but with a much more contemporary twist.

What They Said…

“Working with Slice on the re-design of Fudge, Chomp, Curly Wurly, Freddo and Treatsize ranges has been an absolute pleasure – not only was the work spot on, but the whole process was not only painless, but really enjoyable! I’m so delighted with the output, I’m showing it to anyone and everyone who passes my desk.”

Ross Farquhar, Brand Manager, Cadbury’s

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