How to challenge expectations the right way.
The choice of packaging format is a great way to challenge your consumer, add intrigue and buzz on shelf.
Finding a successful way to utilise a format not typical to the category, ensures that the product stands out on a busy shelf.
In a world of green bottles, using a tall aluminium can creates a fantastic point of difference. Check out this rather fab little example in yellow from Karyatis.
The typical olive green bottle has been replaced by a cylindrical drum which from a distance, is more akin to premium whiskey packaging than olive oil.
The pouring spout pops out the top to ensure a fairly mess free experience when pouring.
Interestingly, when I first saw this, I thought it was a refill rather than a primary pack.
Add a bit of intrigue, create a feature product and your consumer would be happy to leave this out of worktop for a bit of permenant merchandising.
#BrandDesign, #PackagingDesign, #Packaging, #Innovation