If you’ve ever tried to shop for the correct formula of engine oil, you’ll know what a difficult task that can be!
This seemingly impossible task can be made harder if navigating the options is not made easy by the brands. Have a look at this example. A thorough reading of the label leaves the conclusion that both of these are exactly the same Formula, if so why the completely different colour?
At first I thought it might be the same product repackaged in a more category appropriate colour however there doesn’t seem to be a colour associated with a particular variety so the Walkers crisps salt and vinegar versus cheese and onion argument didn’t seem at play here.
If you don’t make things easy for your consumer, they will move on and fast! Nobody wants to risk putting the wrong product into an expensive car engine.
You’re either on the side of the consumer or not.
#Marketing, #Design, #Branding, #Packaging
