Personality is important in branding.
Even more important is picking the correct personality for the type of product you’re trying to sell.
Your consumer will decide emotionally and justify rationally. Therefore ensuring that your story resonates and is relevant means you can create a connection.
Take this brand of bin liners for instance. Bin bags need to convey errrrrrr, well…….. oh yes, durability and convenience.
Anything that detracts from this will dilute this primary message.
‘A beast’ amongst all its traits is arguably scary first, angry second and strong way, way further down the list.
In fact as you can only see his head, the strength part is questionable as he may only be the same dimensions as Tom Cruise.
So, the moral of the story is choose your personality to match the character of your lead benefit, or end up with the B movie that consumers avoid.
#BrandDesign, #PackagingDesign, #Packaging, #Marketing
