Reckitt Benckiser asked us to develop the Cillit bang architecture to accommodate the introduction of new variants to aid navigation on shelf.

Oh, and give it even more impact…!


We introduced simplistic, retro illustrations that focus on the area rather than the benefit (and act to strengthen the brand’s cheekily bold identity). We also established a strong brand colour behind the logotype to add impact and used the frame, cap and FOP copy to aid differentiation through colour….


With its improved navigation and enhanced shelf standout, bang has become an international success story. From its humble beginnings as a ‘one product fits all’ solution, it is now available in over 8 different formats covering a variety of different uses. Bang! and the dirt is gone!

Cillit Bang packaging design

What they said…

“Working with Slice is great: thorough understading of the issues and well thought-out elaboration into a simple yet impactful and very pleasant design.

The results on the label of Bang where impressive: stronger branding, significant improvement on overall appeal, impact on shelf and clarity of the product message. Will surely work with them again in the near future.”

Aliessio Bordone

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