The concept of a ‘layered’ yogurt already existed in the Activia portfolio. However, following feedback from consumers, it was time to refresh the range. Furthermore, we needed to introduce exciting & innovative flavours that offered a whole new taste experience! Introducing Activia Fruit Fusion.
Danone asked us to bring to life a new fruity yoghurt choice and really stand out from the crowd.
Dialling up appetite appeal and showcasing the fruit in a unique way was key to the success of the range. Therefore ee created a mouth-watering fruit splash across all packs for Activia Fruit Fusion. It was key to really drive differentiation. We achieved this by capturing the exuberance and vibrancy of exotic fruit flavours.
We unveiled a revamped layered yogurt range that was bursting with fruity flavour! With the growing demand from consumers, Activia Fruit Fusion has brought new news to the fruit yogurt fixture!
WHAT THEY SAID
Thank you for this innovative & modern design. It perfectly lands the Brand’s objectives by highlighting the Fusion of Fruits in an eye catching way.
CF, Senior Brand Manager, Danone