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THE BRIEF

The concept of a ‘layered’ yogurt already existed in the Activia portfolio, however, following feedback from consumers, it was time to refresh the range and introduce exciting & innovative flavours that offered a whole new taste experience!

OUR APPROACH

Dialing up appetite appeal and showcasing the fruit in a unique way was key to the success of the range. We created a mouth-watering fruit splash across all packs to really drive differentiation and capture the exuberance and vibrancy of exotic fruit flavours.

THE RESULT

We unveiled a revamped layered yogurt range that was bursting with fruity flavour! With the growing demand from consumers, Activia Fruit Fusion has brought new news to the fruit yogurt fixture!

WHAT THEY SAID

Thank you for this innovative & modern design. It perfectly lands the Brand’s objectives by highlighting the Fusion of Fruits in an eye catching way.

CF, Senior Brand Manager, Danone

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