THE BRIEF

Slice Design were tasked with creating new limited edition seasonal packaging design for Activia. It was key that the new summer themed pack brought the brand in line with a more premium positioning. Activia are passionate about happy tummies and happy guts to help you feel good from the inside out.

The yoghurt aisle is awash with classic fruit flavours. However today demand more unique and exciting taste experiences to satisfy their tastebuds.

Read more about our approach to the new packaging design for Activia seasonal editions below.

OUR APPROACH

In order to create the new packaging design for seasonal editions, we evolved the brand colour to to a more prestigious hue. In order to pull away the new product from the core range, we simplified the fruit presentation and elevated taste credentials.

We set about creating a design that would capture the warmth and excitement of the summer sun.

THE RESULT

We rolled out over 2 flavours – Peach and Raspberry & Strawberry and Watermelon. The feel-good season is well and truly upon us!

If you like our packaging design for Activia seasonal editions, you can see some of our work here. You can also find more of our expanded credentials on Behance.