Exit

THE BRIEF

We were asked to create a new limited edition, summer themed pack that brought the brand in line with a more premium positioning

activia branding and packaging design

Our Approach

We evolved the brand colour to a more prestigious hue and simplified the fruit presentation to pull it away from the core range and elevate taste credentials.

THE RESULT

The design was rolled out over 2 flavours – Peach and Raspberry & Strawberry and Watermelon. The feel-good season is well and truly upon us!

Close
Go top