Getting the colour combination just right can be the difference between evoking appetite appeal and putting the consumer off.
There’s sometimes a scenario where you can’t present a food shot on a pack and you have to rely on colour to cue flavour, build appetite appeal and aid navigation across broad ranges.
In these instances the choice of colour or more often the combination of colours on pack can make or break it success.
Have a look at this example from purveyors a fine food Leon. Now, here they have a destination shot so appetite appeal is satisfied, it’s actually a really really lovely shot as well.
The issue here though is that that lovely scrummy food shot isn’t supported by a combination of colourways that help build appetite appeal. In fact, these zingy colours may be more at home on confectionery rather than authentically flavoured meal solutions.
It’s often great to do something a little different and grab attention, but make sure that if you’re trying to convey Taste, all of your assets are finely tuned to support this
#Branding, #Design, #Marketing, #Packaging
