Bright and bold may catch the eye but does your consumer know what it is?
I saw this brand in boots recently. It wasn’t in any particular section and was located on an aisle end so there was no immediate giveaway as to what the product was or indeed what particular need it would meet by its in-store positioning.
The same can be said for the actual pack design itself. If the product doesn’t have the benefit of being positioned next to the competition, the pack has a lot of the heavy lifting to do it to explain why you need it.
And that is where this particular colourful example fails.
Getting in close there is a hint to its contents whispered in very small type of the bottom of each of the packs.
Shout for attention by all means, but ensure this noise also contains why you are shouting in the first place
#Marketing, #Design, #Packaging, #Sustainability
