Making all of the information accessible on packaging is incredibly important. Never more so than when you have a challenging shape and a small canvas to work on.
Here’s a shot from the cat food section in a garden centre. As with most cat food, the packaging is tiny so you don’t have an abundance of space to work with.
On this pack from Applaws, the brand logo, flavour and product information all compete for space. Stepping back at the fixture it’s impossible to even make out the brand logo.
Even on the SRP the brand logo and flavour both fight for attention.
In these sort of situations it’s always better to try and work out what the most important piece of information is, let that sing out and relegate the rest to the back of pack or even better still, leave it off to free up more space for the important bits
#Marketing, #Design, #Packaging, #BrandDesign
